It has been 30 years since the first reported case, 15 years since the treatment became a reality, only a few days since the UN Secretary General Ban Ki-moon called for global action to end the AIDS disease by 2020: the world has adopted a bold vision, meaning ZERO new HIV infections, ZERO discrimination and ZERO AIDS-related deaths.
There is a dramatic arc to the three decade history of AIDS as an epidemic and social phenomenon: overall the epidemic killed 25 million people worldwide, and nowadays, according to the UN, some 34 million people have AIDS, but about half of them do not know they have the disease. Despite figures, universal access to HIV prevention, treatment, care and support have dramatically increased since the eighties tanks both to medical achievement and global awareness campaigns.
From discrimination and stigma to inclusion, form traditional sources to new technologies, the information flow has changed over the years, and several groups played a crucial role in it, from medical communities to people living with HIV, CSOs, teachers and media.
Since the HIV epidemic began, awareness campaigns helped to convey different messages, confronting the inequity of stigma against people living with HIV, explaining transmission and encouraging prevention. It has been done in many ways: seminars and workshops, TV and radio, soap operas, internet, newspaper advertisement, street posters and billboard. Theater and role playing have also been creatively used to strengthen the flow of information and the general awareness on the issue.
As a example, the Italian Cooperation Office in partnership with Kenyan Ministry of Information and Communication, the National AIDS Control Council and the National AIDS /STD Control Programme, organized an itinerant initiative, CinemArena, which used screen and images to exchange views on themes such as HIV/AIDS, offering free tests and counseling, along with room for dialogue, to roughly 12.000 people in 15 villages in Nyanza Province, Rift Valley, Eastern, Coast and Nairobi.
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